Alejandra Ghio is an entrepreneur with a degree in Business Administration from Universidad ORT Uruguay. She co-founded and directed businesses in Uruguay focused on brand development, retail strategy, and customer experience. She also served as a professor of Entrepreneurship, Innovation and Design at Universidad ORT Uruguay, where she worked with students developing business models based on design thinking and innovation.

Martín Saralegui is a chef, culinary consultant, and hospitality entrepreneur with more than 18 years of international experience in Uruguay, Mexico, and the United States. His expertise goes beyond the kitchen, combining culinary creativity with business strategy to develop restaurant concepts, design menus, build operational systems, and lead successful hospitality projects from idea to execution. Passionate about fire cooking and authentic flavors, Martín believes that every great food business begins with a clear concept, exceptional ingredients, and unforgettable experiences.